All You Need to Know About Jumeirah Project by Brand Dubai

Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched several artistic and cultural initiatives and events aimed at enriching the aesthetic landscape of Dubai and highlighting it as one of the best cities to live in the world. One of the most prominent initiatives and events of Brand Dubai is the Jumeirah project, which highlights one of the most prominent tourist areas in the emirate and turns it into a creative destination whose streets are adorned with arts. Here is the most important information about the Jumeirah project by Brand Dubai.

Why Jumeirah?

Jumeirah is one of the most popular residential areas along the coast of Dubai; this coastal area is distinguished by its wide range of luxury properties, not to mention the embrace of a large number of facilities, providing residents with a lively lifestyle.

Jumeirah is also distinguished by its stunning waterfront views and direct access to the beach. It also includes a selection of the best 5-star hotels in Dubai, in addition to a group of public beaches and prominent cultural landmarks, including the Jumeirah Grand Mosque, not to mention its strategic location close to the Burj Al Arab hotel, one of the most prominent landmarks of Dubai. All these factors made Brand Dubai choose the Jumeirah area to turn it into a creative destination that attracts more visitors, tourists, and residents.

Objectives of the Jumeirah Project by Brand Dubai

The Brand Dubai project aims to shed light on Jumeirah and turn it into a creative destination through a number of initiatives by Brand Dubai and events that were launched in 2018 in cooperation with a number of government agencies, including the Dubai Roads and Transport Authority, Dubai Municipality, Department of Tourism and Commerce Marketing in addition to the Dubai Sports Council, where these bodies participated together and mobilized their efforts to enrich the aesthetic scene of the Jumeirah area and motivate its residents to unleash their creativity.

Jumeirah Project Initiatives by Brand Dubai

As mentioned earlier, the Jumeirah project aims to enhance the aesthetic of the area; therefore the region was decorated with a number of murals and huge artworks, in which a group of Emirati and Arab artists, and a number of international artists, participated in expressing the culture and civilization of this ancient area through 22 artworks distributed on the walls of Jumeirah, starting from the Dubai Water Canal to reach the Burj Al Arab Hotel.

In addition to the distinctive artworks, the Jumeirah project by Brand Dubai included a number of special events, made up of the marathon, and the triathlon, in addition to a group of competitions, such as swimming, children’s competitions, beach football, and boat racing, as well as outdoor yoga sessions, food festival and more.

It is worth the participation! Isn’t it?

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This article was previously published on UAE Moments. To see the original article, click here