Louis Vuitton Joins F1, Becomes Partner for Australian GP
- Publish date: Friday، 31 January 2025
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The French fashion luxury house Louis Vuitton has become the official partner of Formula 1 and the title partner for the 2025 Australian Grand Prix.
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The fashion house will have a key role in the opening ceremony and on the podium where their Louis Vuitton Trophy Trunks will be presented to celebrate the top three drivers' achievements.
The Trophy Trunks will be emblazoned with the iconic 'V' in a local color scheme for each race, against the brand's classic brown background.
Louis Vuitton first connected with F1 by partnering with the Automobile Club de Monaco, at the Monaco Grand Prix between 2021-2024.
The luxury brand released a statement about the partnership, saying "Through a parallel quest for innovation, craft and precision, both Louis Vuitton and Formula 1 constantly push the limits of their universes, and their common values will be showcased as a combined ambition to support triumphant human stories."