The Tag Heuer Autavia Makes a Dramatic Comeback

Jack Heuer was navigating the final stretch of a rally in Switzerland in 1958 when he misread the time on his car’s in-dash clock. To Heuer’s dismay, this mistake cost him the race. Fortunately for the world of watchmaking, however, it inspired the creation of one of the world’s greatest sports watches: the Autavia. Following that fateful race, Heuer returned to work at his family’s watchmaking company determined to create a new kind of racing timepiece. It would be

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