The Unlikely Resurgence of Custom-Built Cars

We like to see ourselves in the cars we drive, as though they represent something about us — our tastes, our sensibilities. But 82 million new cars were sold in 2017. They are not unique. Showrooms from Stockholm to Singapore are stacked with identical machines. Most cars — even exotic ones — are carbon copies mass-produced by a globalized industry with over 100 years of practice. Seeing six of the same cars in the supermarket parking lot tends to ruin the illusion of unique

This article was previously published on UAE Moments.To see the original article, click here